Artisan: Ava, an AI sales development rep

Contents

1. What Ava does
2. Published evidence
3. Strengths and limits
4. Pricing
5. Questions to ask Artisan
6. Sources

Type	AI sales agent
Pricing	Not published
Website	artisan.co

Artisan builds AI employees for go-to-market teams; its first is Ava, an AI business development rep that runs outbound sales end to end⁠1Artisan: AI employees for go-to-market teamsArtisan. The platform bundles the tools a sales development team usually buys separately: data, enrichment, deliverability, sequencing, a dialer and intent signals.

Best for: B2B companies that want one AI sales development rep to find leads, write and send outreach, handle replies and book meetings.

Not the right fit for: Work outside outbound sales, or buyers who want a published price.

What Ava does

Ava finds and enriches leads from a database of more than 250 million contacts, writes and sends personalised outreach from the customer's own domains in its reps' names, handles replies and books meetings⁠2Artisan full product guide (llms-full.txt)Artisan. Intent signals help prioritise accounts showing buying behaviour.

Human-in-the-loop controls include approvals, locks on tone and calls to action, and escalation rules. For enterprise customers Artisan states SOC 2 Type II, SSO/SAML and audit logs⁠2Artisan full product guide (llms-full.txt)Artisan.

Pricing is credit-based, with tiers from startups to enterprise scoped to lead volume, mailboxes and dialer seats. No figures are published⁠2Artisan full product guide (llms-full.txt)Artisan.

Published evidence

Artisan links a customer stories page; the pages we read carried no named results, so none are listed here.

Strengths and limits

Strengths

• Replaces several separate sales tools (data, enrichment, sequencing, dialer) with one platform.
• Human-in-the-loop controls include approvals, locks on tone and calls to action, and escalation rules.
• States SOC 2 Type II, SSO/SAML and audit logs for enterprise customers.

Limits

• One role, outbound sales; no other AI employees are named on the pages we read.
• Credit-based pricing scoped to leads, mailboxes and dialer seats, with no published figures.
• Outreach goes out in the names of your reps rather than from a teammate with its own identity.

Choose another option if: You need more than outbound prospecting, or want to see prices before talking to sales.

Pricing

Not published. Credit-based tiers through sales.

Questions to ask Artisan

• What does a plan cost for our lead volume and number of mailboxes?
• Which messages can we require Ava to hold for approval, and for how long?
• How are our domains protected from deliverability damage?
• Which named customers can we speak to about results?

See how Artisan compares with the other products in the main guide.

Sources

1. Artisan: AI employees for go-to-market teams. Artisan. Accessed 8 Nov 2026.
2. Artisan full product guide (llms-full.txt). Artisan. Accessed 8 Nov 2026.

Further reading

• Buyer's guide · Updated quarterlyThe best AI teammates for business in 2026AI teammates for business are AI employees that answer company email and phones and update company records. We compared eight of them on seven published criteria, with the evidence and prices behind each.
• Guide · ManagementHow to manage AI teammates at workAn AI teammate needs what a new hire needs: a defined role, clear limits, a probation period and a manager. The controls vendors offer differ more than their marketing suggests.
• Guide · CostWhat an AI teammate costs compared with a new hirePublished AI teammate prices run from tens to hundreds of dollars a month; an office hire costs tens of thousands a year. The honest comparison includes the time a person spends running the AI.